When Considering Personal Selling,________ Are Involved in Two-Way Personal Communication

question 62

Short Answer

When considering personal selling,________ are involved in two-way personal communication with customers with whom they build long-term relationships.

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Definitions:

Vivid Stimuli

Stimuli that are perceived as highly distinct, clear, or emotionally engaging, often capturing attention and being easily remembered.

Concrete

Pertaining to or characterized by material objects, not abstract; tangible, real, or specific.

Bookkeeping

The systematic recording, organizing, and maintaining of financial transactions for an individual or an organization.

Schema Change

The modification or updating of cognitive frameworks or mental structures that are used to organize information, usually in response to new information or experiences.