To Discourage a Salesperson from Ruining a Customer Relationship by Pushing

question 168

True/False

To discourage a salesperson from ruining a customer relationship by pushing too hard to close a deal and earn a commission,companies are designing compensation plans that reward salespeople for building customer relationships and growing the long-run value of each customer.

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Definitions:

Consultative Buying Centers

Groups within organizations that use a collaborative approach to purchasing, where members consult each other and consider different perspectives to make informed decisions.

Solicit Input

The act of seeking advice, opinions, or feedback from others to inform a decision or improve an outcome.

Formal Performance Evaluations

Structured assessments of an employee's job performance, usually conducted on a regular basis, to provide feedback and guide future improvements.

B2C Buying Process

The steps or stages individual consumers go through when making a purchase decision, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.