In Persuasive Communication, the Inoculation Effect Refers to

question 11

Multiple Choice

In persuasive communication, the inoculation effect refers to

• A)the situation in which listeners have heard too many of your arguments and consequently feel that you are pressuring them too much on this issue.
• B)the situation in which you easily persuade others because they perceive you as highly credible and trustworthy.
• C)warning listeners that your ideas are probably incorrect and should therefore be ignored.
• D)the situation in which you use written rather than verbal channels of communication to persuade other people.
• E)warning listeners about arguments that others will use to influence them against your position.

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Definitions:

Sell

The act of giving or handing over something in exchange for money.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue contributes to covering fixed costs and generating profit.

Relevant Range

The range of activity within which the assumptions about fixed and variable cost behaviors are valid.

Sunk Cost

A past cost that has already been incurred and cannot be recovered, which should not influence future financial or business decisions.