In Assessing Database Marketing Performance,marketers Are Advised to ________

question 25

Multiple Choice

In assessing database marketing performance,marketers are advised to ________.

• A)use 'average purchases' across all accounts
• B)not use 'average purchases' but talk about individual accounts
• C)award points to criteria such as recency of purchase,frequency of purchase and monetary value of purchase to identify worthwhile accounts
• D)avoid schemes that award points to criteria such as recency of purchase,frequency of purchase and monetary value of purchase to identify worthwhile accounts
• E)B and C only

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Definitions:

Equitable

Equitable refers to something characterized by fairness, impartiality, and justice, particularly in the way people are treated or decisions are made.

Market Failure

When the free market's distribution of goods and services is inefficient, it typically results in a reduction of societal welfare.

Inefficient Allocation

A situation where resources are not used in the best possible way, often leading to waste or unmet needs.

Negative Externality

An undesirable outcome of an economic activity that affects third parties who did not choose to incur that cost or benefit.