Dizzy's Jazz Club in Melbourne Operates a Membership Scheme in Which

question 67

Multiple Choice

Dizzy's Jazz Club in Melbourne operates a membership scheme in which members not only receive discounts to nightly performances,but also receive special treatment benefits such as priority reservations for premier events and invitations to exclusive events annually.These exclusive events,which are only open to members,provide entertainment,finger food and a restricted bar.Dizzy's uses its customer database for which of the following purposes?

• A)to tailor offers to distinct market segments
• B)to strengthen the relationship
• C)to reactivate the customer's purchases
• D)to identify cross-selling opportunities
• E)to decide which customers should receive a special offer