In Assessing Database Marketing Performance,marketers Are Advised to ________

question 25

Multiple Choice

In assessing database marketing performance,marketers are advised to ________.

• A)use 'average purchases' across all accounts
• B)not use 'average purchases' but talk about individual accounts
• C)award points to criteria such as recency of purchase,frequency of purchase and monetary value of purchase to identify worthwhile accounts
• D)avoid schemes that award points to criteria such as recency of purchase,frequency of purchase and monetary value of purchase to identify worthwhile accounts
• E)B and C only