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To Be Effective,a Customer Database System Must Be User-Friendly and Available

question 75

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To be effective,a customer database system must be user-friendly and available to the various marketing groups within a company.


Definitions:

Capital Assets (Net)

The total value of an organization's capital assets minus any accumulated depreciation.

Amortization

Amortization refers to the process of gradually writing off the initial cost of an intangible asset over its useful life.

Functional Currency

The monetary system used in the principal financial setting where a business functions, typically shown in its financial reports.

Exchange Rates

The valuation of one currency compared to another for the purpose of exchange.

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