Examlex
To be effective,a customer database system must be user-friendly and available to the various marketing groups within a company.
Close-Substitute
A good or service that can easily replace another in satisfying consumer needs, with very little change in consumption patterns.
Consumer Preferences
The tastes, preferences, and priorities that individuals have regarding the consumption of goods and services.
Close-Substitute
A product or service that can easily replace another in the consumption preferences of consumers due to its similarity.
Complements
Goods or services that are consumed together because the use of one enhances the value of the other.
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