When Granting the Claim When the Customer Is at Fault,what

question 50

Multiple Choice

When granting the claim when the customer is at fault,what should be included in the body of the letter?

• A)An apology
• B)A clear indication of what the customer did wrong
• C)A clear indication of how the customer can avoid a similar issue in the future
• D)The discouragement of similar claims in the future
• E)Contact information so the customer can discuss further concerns

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Definitions:

Marketing Objective

A specific, measurable goal that a company aims to achieve with its marketing efforts within a given timeframe.

Trading Up

A strategy where a business encourages customers to purchase higher-priced items, upgrades, or add-ons.

Trading Down

Opting for cheaper or lower-quality products or services, often as a result of economic constraints or budget considerations.

Repositioning

The strategy of changing the marketing mix for a product or brand to target new markets or change the product's image.