The Indirect Approach to Organize Negative News Messages Should Be

question 86

Multiple Choice

The indirect approach to organize negative news messages should be used when ________.

• A)the reader's attention is needed
• B)the reader has an emotional investment in the situation
• C)the situation is routine or minor
• D)the audience prefers short messages that get right to the point
• E)the audience is expecting the news

---

Definitions:

Hedonic Purchases

Purchases made for pleasure and enjoyment rather than practical reasons.

Utilitarian Purchases

Buying goods or services based on their practical use and functionality rather than their aesthetic or emotional appeal.

Levels Of Involvement

The degree of interest or concern that a consumer has in a product, service, or issue, affecting their decision-making process.

Consumer Commitment

The emotional or psychological attachment a consumer has towards a brand, leading to repeat purchases and loyalty.