You Are Developing a Sales Message for the Range of Cell

question 40

Multiple Choice

You are developing a sales message for the range of cell phones manufactured by your company.Which of the following closing lines would be most effective in persuading readers to take action?

• A)For a complete price list, visit your nearest retailer or company outlet.
• B)Call us at 987-1234 to order a cell phone.
• C)To know more about our range of cell phones, you can view product details and customer reviews at cellphones.com.
• D)To order a cell phone, call us at 987-1234-the first 100 customers get a 2 GB memory card free.
• E)To order a cell phone look for our advertisement and discount coupon in the next issue of "TechNext" magazine.

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Definitions:

Stimulus Generalization

The process by which a response that has been learned to one stimulus is elicited by a different, but similar, stimulus.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of rest, without any further conditioning.

Skinner Box

An experimental apparatus developed by B.F. Skinner for studying operant conditioning in animals, involving levers, stimuli, and rewards.

Operant-Conditioning Chamber

A controlled environment used in behavioral psychology to study animal behavior through rewards and punishments.