In Marketing and Sales Communications,which of the Following Actions Is

question 20

Multiple Choice

In marketing and sales communications,which of the following actions is considered legal when the claim is supported with objective evidence such as a survey or scientific study?

• A)offering money-back guarantees
• B)making implied claims that are deceptive
• C)using bait-and-switch advertising
• D)using a person's photograph without permission
• E)excluding important information

---

Definitions:

Neglect

The failure to provide for a child's basic needs, including physical, emotional, educational, and safety needs.

Shannon

Without specific context, this could refer to a personal name. In information theory, Claude Shannon is known for founding digital circuit design theory and information theory.

Sternberg's Triangular

A theory proposed by psychologist Robert Sternberg that describes the dynamic components of love as intimacy, passion, and commitment.

Trust

A psychological state comprising the intention to accept vulnerability based upon positive expectations of the intentions or behavior of another.