Bryson's Is a Mid-Sized Hotel Chain That Is Entering a Competitive

question 54

Essay

Bryson's is a mid-sized hotel chain that is entering a competitive market. The chain needs to differentiate its service from that of competitors, positioning itself as a hotel with excellent service at an affordable price. However, the intangible nature of services makes this difficult to demonstrate. How can Bryson's convey its message effectively to prospective guests using the marketing tool of place?

---

Definitions:

Housewives

Traditional term for women who manage their household's day-to-day tasks, including cleaning, cooking, and taking care of children, often without engaging in paid employment.

Chief Shopper

Typically refers to the primary individual within a household or organization responsible for making purchasing decisions and conducting the bulk of shopping activities.

Ernest Hemingway

An influential American novelist and short-story writer known for his distinctive writing style and themes of courage, loss, and the human struggle.

American Society

A broad term referring to the social structure, cultural norms, and collective behavior of people living in the United States.