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The Gilt Groupe Sends More Than 3,000 Variations of Its

question 30

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The Gilt Groupe sends more than 3,000 variations of its daily e-mail for its flash-sale site based on recipients' past ________, browsing history, and purchase history.


Definitions:

High-Context Cultures

Societies or groups where communication relies heavily on underlying context, non-verbal cues, and established relationships rather than explicit words.

Direct Verbal Interaction

The process of communicating or exchanging ideas through spoken words in a face-to-face setting.

Individualism

A theory in sociology that prioritizes individual action freedom over control by the collective or the state.

Intercultural Messages

Messages that are designed to communicate across cultural boundaries, mindful of cultural differences and sensitivities.

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