What Is the Major Difference Between a Conventional Marketing Channel

question 91

Multiple Choice

What is the major difference between a conventional marketing channel and a vertical marketing system (VMS) ?

• A) Elements in a conventional marketing channel act as separate businesses whereas the elements in a VMS act as a unified system.
• B) A VMS has many intermediaries whereas a conventional marketing channel has a limited number of intermediaries.
• C) A VMS is characterized by an independent producer whereas a conventional marketing channel is characterized by multiple producers.
• D) A conventional marketing channel has elements such as retailers and wholesalers whereas these elements are not present in a VMS.
• E) Producers have complete control over the other members in a conventional marketing channel whereas this control is minimal in a VMS.

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Definitions:

Central Tendency

A statistical measure that identifies a single value as representative of the middle or center of a distribution of data.

Mean

A statistical measure representing the arithmetic average of a set of numbers, calculated by adding all the numbers and dividing by the count of those numbers.

Correlational

Correlational research refers to a type of non-experimental study designed to identify the relationship or association between two or more variables, without implying causation.

Statistical Results

Outcomes derived from the application of statistical methods, often used to infer conclusions from data.