When Asked About Their Preferred Brand of Instant Noodles Outside

question 15

Essay

When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping. Identify the basic communication objective that is most important in this situation, and suggest a way Nissin could address that objective.

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Definitions:

Visualizing

Visualizing involves forming mental images or concepts, often used as a technique in problem-solving, learning, and goal setting.

Rhyming Words

Words that sound similar or the same at the end when pronounced.

Elaborative Coding

A cognitive processing technique that involves making information more memorable by enriching it with meaningful associations.

Dual-Coding Theory

A cognitive theory proposing that information can be remembered visually and verbally for more effective recall.