Luke Is Considering the Various Options Available to Him to Promote

question 31

Multiple Choice

Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?

• A) advertising
• B) direct marketing
• C) events and experiences
• D) sales promotions
• E) publicity

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Definitions:

Constituting Contract

An agreement that establishes the rights and obligations between parties.

Payment Term

The conditions under which a seller will complete a sale, often specifying the period allowed to a buyer to pay off the amount due.

Unaware

The state of being ignorant of or not informed about something.

Quantity Term

A specific measure or amount of something, often used in business or commerce to indicate volume, number, or degree.