________ Seeks to Determine Whether an Ad Is Communicating Effectively

question 111

Multiple Choice

________ seeks to determine whether an ad is communicating effectively.

• A) Copy testing
• B) Flighting
• C) Pulsing
• D) Frequency capping
• E) Square inch analysis

---

Definitions:

Activity-Based Costing

An accounting method that assigns costs to products and services based on the activities they require, aiming for more precise cost allocation.

General Factory

A term generally referring to the main production site where various goods are manufactured.

Activity-Based Costing

A method of accounting that recognizes and allocates expenses to overhead operations, before distributing those expenses to the products.

General Factory

Expenses related to the general operation of a manufacturing plant, not directly tied to specific units of production.