Examlex
A ________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a commission based on sales.
Inertia
A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.
Compensatory Rule
A decision-making strategy where negative attributes can be compensated for by positive attributes.
Product Signal
An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.
Simple Additive Decision Rule
A decision-making process in which options are evaluated by summing up the merits or scores of their attributes, simplifying the choice among multiple alternatives.
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