If a Marketer Is Seeking to Segment a Business Market

question 55

Multiple Choice

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

• A) personal characteristics
• B) demographic variables
• C) situational factors
• D) operating variables
• E) purchasing approaches

---

Definitions:

Mood Disorders

A category of mental health disorders characterized by significant changes or disturbances in mood or emotional state, such as depression or bipolar disorder.

Anxiety Disorders

A group of mental health diagnoses that lead to excessive nervousness, fear, apprehension, and worry.

Gender Dysphoria

A psychological condition where an individual experiences discomfort or distress due to a mismatch between their biological sex and gender identity.

Gender Reassignment

A medical and social process by which a person's gender is adjusted to align with their gender identity, often involving hormonal treatment and surgeries.