Which of the Following Is True Regarding a Marketing Audit

question 4

Multiple Choice

Which of the following is True regarding a marketing audit?

• A) It focuses primarily on a firm's macromarketing environment.
• B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
• C) It is less effective at locating the real source of a problem than a functional audit.
• D) It analyzes only those marketing activities that have failed to produce adequate results.
• E) It relies solely on company managers for data and opinions.

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Definitions:

Deed of Trust

A legal document used in some states that involves three parties—the borrower, the lender, and the trustee—and it serves as a lien on real property.

Default

The failure to fulfill a legal obligation, especially the failure to pay back a loan according to the agreed-upon terms.

Beneficiary

An individual or entity entitled to receive benefits or assets under a legal instrument, such as a will, trust, or insurance policy.

Land Contract

A conditional agreement for the sale and purchase of real estate in which the legal title to the property is retained by the seller until the purchaser has fulfilled the agreement, usually by completing the payment of the agreed-on purchase price.