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What Is a Marketing Information System (MIS)? from What Sources

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What is a marketing information system (MIS)? From what sources is the MIS developed?


Definitions:

Financing Activities

Transactions and business events that involve raising funds to support company operations, investing activities, and shareholder returns, typically through borrowing or issuing equity.

Accounts Payable

The amount a company owes to suppliers or creditors for goods and services purchased on credit, represented as a liability on the balance sheet.

Depreciation

The systematic allocation of the cost of a tangible asset over its useful life.

Inventory Change

The difference in inventory levels between two time periods, reflecting purchases, sales, and usage.

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