Product-Mix Pricing Can Involve a Number of Pricing Strategies for the Brand

question 45

Essay

Product-mix pricing can involve a number of pricing strategies for the brand manager. List each of these strategies and briefly define each.

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Definitions:

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment, a concept developed by B.F. Skinner.

Clinical Conditioning

Clinical conditioning involves the application of classical conditioning principles in therapeutic settings to modify behaviors.