The Characteristic of Useful Market Segments That Relates to Whether

question 85

Multiple Choice

The characteristic of useful market segments that relates to whether the segments can be effectively reached and served is whether the segment is ________.

• A) measurable
• B) substantial
• C) differentiable
• D) accessible
• E) actionable

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Definitions:

Bright Light

Intense illumination, often used therapeutically to treat seasonal affective disorder or to adjust circadian rhythms.

Circadian Rhythm

An innate, internal method that arranges the sequence of sleep and wakefulness, occurring approximately every 24 hours.

Hypnagogic Sensations

Experiences occurring at the onset of sleep, including visual, auditory, or physical sensations that can seem vividly real.

Alpha Wave

A type of brainwave detected by an EEG that occurs when a person is relaxed, but alert, typically with closed eyes.