To Be Useful, Market Segments Must Be Measurable

question 147

True/False

To be useful, market segments must be measurable.

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Definitions:

Empirical Data

Information acquired by observation or experimentation that is used as a basis for knowledge creation or validation.

Scientific Method

The scientific method is a systematic process for conducting research and experimentation, involving observation, hypothesis formulation, experimentation, and conclusion to test scientific theories.

Reporting Findings

The process of presenting the results of a study or investigation to stakeholders or the public through various formats.

Archival Research

A method of research involving the study of historical documents and records to gather data and test hypotheses.