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There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Discuss whether this attempt to create a POD would be likely to succeed.
Schoolyard
An outdoor area on school grounds designated for student recreation and activities.
Sociobiologists
Scientists who study the biological aspects of social behavior in humans and other animals.
Evolutionary Psychologists
Researchers who study how evolutionary principles like natural selection influence human behavior and psychological traits.
Behavior Patterns
The repetitive and observable actions or reactions of individuals, often in response to their environment or stimuli.
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