Define Customer Equity, and Describe Three Things That Affect Customer

question 23

Essay

Define customer equity, and describe three things that affect customer lifetime value.

---

Definitions:

Pure Competition

A market structure characterized by a large number of small firms selling identical products with no single firm able to influence price.

Product Differentiation

The approach of making a product or service stand out in the market to appeal more to a designated target segment.

Productive Efficiency

A scenario where an economy or entity can no longer produce additional amounts of a good without lowering the production level of another product.

Nonprice Competition

Marketing strategies employed by companies to distinguish their products from those of competitors, focusing on factors other than price, such as quality or service.