According to the BrandAsset® Valuator Model, Strong New Brands Show

question 67

Multiple Choice

According to the BrandAsset® Valuator model, strong new brands show ________.

• A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
• B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
• C) high knowledge-evidence of past performance-a lower level of esteem, and even lower relevance, energy, and differentiation
• D) high levels on energy, differentiation, relevance, knowledge, and esteem
• E) low levels on energy, differentiation, relevance, knowledge, and esteem

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Definitions:

Childhood Amnesia

The phenomenon where adults have few memories from the first years of life.

Prefrontal Cortex

The part of the brain located at the front of the frontal lobe, associated with decision making, social behavior, and personality expression.

Retroactive Interference

A phenomenon in memory where newly learned information interferes with the recall of previously learned information.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and reality.