Which of the Following Is True for Customer-Perceived Value

question 31

Multiple Choice

Which of the following is True for customer-perceived value?

• A) It is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a product.
• B) It is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
• C) It is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering.
• D) It is the net present value of the stream of future profits expected over the customer's lifetime purchases.
• E) It is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.

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Definitions:

Units-Of-Activity

A method for allocating depreciation based on the actual usage, work, or units of production of the asset, rather than passage of time.

Residual Value

The approximate worth of an asset when it reaches the end of its usable life.

Depreciable Cost

This refers to the total cost of an asset that is subject to depreciation over its useful life, including the purchase price and any additional costs necessary to make the asset usable.

Journal Entry

A record of a transaction in the general journal, indicating the accounts and amounts to be debited and credited.