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Identify Five of Kotler and Kotler's General Strategies for Growth

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Essay

Identify five of Kotler and Kotler's general strategies for growth.


Definitions:

Distribution Centers

Facilities that store products and goods before they are distributed to retailers, wholesalers, or directly to consumers, playing a crucial role in the supply chain.

Empowered Consumers

Customers who have greater knowledge and tools at their disposal, influencing their purchasing decisions and interactions with brands.

Performance Measurement

The process of collecting, analyzing, and/or reporting information regarding the performance of an individual, group, organization, system or component.

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