In Your Position as a Marketing Manager for a Small

question 10

Essay

In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?

Explain the principles of heritability and its calculations in human populations.

Discuss the concept of canalization and its examples in human development.

Understand the concept of genetic mutations and their historical prevalence.

Grasp the relationship between genetic traits and susceptibility or resistance to diseases.

---

Definitions:

Differing Needs

The varied requirements or desires individuals have, based on their unique circumstances, personalities, and stages of life.

Genetic Predispositions

The genetic factors that can influence an individual's likelihood of developing certain traits, behaviors, or diseases.

Social Conditions

The circumstances and factors affecting the way people live and interact in society, such as poverty, education, and community.

Environmental Conditions

The external factors and influences that affect living organisms, including natural and built environments.