Which Key Creative Public Relations Insight Did Ivy Lee Utilize

question 36

Multiple Choice

Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?

• A) He kept his thumb on the pulse of the press.
• B) He utilized four-color posters at key stops.
• C) He communicated subway benefits directly to passengers.
• D) He appealed directly to children.
• E) all of the above.

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Definitions:

Dividend Growth

The increase in the amount of the dividend payments issued by a company over time, indicating the company's growth and stability.

Dividend Growth

The rate at which a company's dividend payments to shareholders increase over time, indicating potential profitability and stability.

Flotation Costs

The costs associated with issuing new securities, including underwriting, legal, and registration fees.

Retained Earnings

The portion of net income that is retained by the corporation rather than distributed to its shareholders as dividends.