Considering the Nine Management by Objectives (MBO) Steps, Media Channel

question 27

Multiple Choice

Considering the nine Management By Objectives (MBO) steps, media channel objectives refer to:

• A) the media channels recommended by your client.
• B) what media gatekeepers are looking for in a news angle.
• C) the optimal media channels for your target audience.
• D) an increasing emphasis on social media.
• E) sources and questions that interest the journalist.

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Definitions:

Fear Response

A physiological reaction to perceived threats that prepares the body for fight or flight.

Conditioned Taste Aversions

An acquired response where an individual avoids a food or flavor that has previously been associated with illness or discomfort.

Coyotes

A species of canine found throughout North and Central America, adaptable and known for its cunning and ability to live in both wild and urban areas.

Sheep

Domesticated ruminant mammals, typically kept as livestock for wool, meat, and milk.