Before Public Relations Program Can Be Properly Evaluated, It Is

question 1

True/False

Before public relations program can be properly evaluated, it is important to establish clear objectives.

---

Definitions:

Diversification

A risk management strategy that mixes a wide variety of investments within a portfolio to minimize the impact of any single asset's performance.

Variability

The degree to which data points in a data set differ from each other and from the mean, indicating the volatility or dispersion around the average value.

Earnings

The net income that a company generates, often reported quarterly or annually, reflecting the company's financial performance.

Acquisition

The act of obtaining control of another company by purchasing its shares or assets.