In Dealing with the Public in Conflict, Public Relations Professionals

question 13

Multiple Choice

In dealing with the public in conflict, public relations professionals should

• A) recognize them as a legitimate partner in the process.
• B) stamp out negative opinion before it gets started.
• C) do nothing; public opinion has already been formed.
• D) Remember that the news media comes first.
• E) minimize risk above all.

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Definitions:

Non-liquidated Damages

Compensation amounts not specified in a contract, to be determined in case of a breach according to the actual harm suffered.

Employer Fines

Penalties imposed on employers for violations of employment laws or regulations.

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society.

Certainty Avoidance

A cognitive behavior aiming to prevent ambiguity and ensure clarity in communication or information processing.