Why Should Public Relations Practitioners Be Sensitive to Women as an Audience

question 29

Multiple Choice

Why should public relations practitioners be sensitive to women as an audience?

• A) If they are not, they may be threatened with lawsuits.
• B) The male market is dwindling steadily.
• C) Women now exert more political and social control than ever.
• D) Women account for 25 percent of the U.S. workforce.
• E) They are more likely than ever to be coworkers.

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Definitions:

Social Clock

The societal norms and expectations for the timing of life events, such as marriage, parenthood, and retirement.

Timing-of-life Events

Refers to the significance of when certain events occur in an individual's life, which can affect outcomes in various domains like health, education, and career.

Normative Time

A societal or culturally established timeframe for when certain life events or developmental milestones are expected to occur.

Five-factor Model

A conceptual model based on the theory that five broad dimensions are sufficient to describe human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.