Many Audiences Use Social Media for Personal Interaction

question 16

Essay

Many audiences use social media for personal interaction.Increasingly, though, social media is being used for strategic public relations purposes.Describe how an organization might use social media in public relations campaign.In your description, explain how traditional media and social media are different, noting in particular how that affects public relations strategy.

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Definitions:

Andrew Jackson

The seventh President of the United States (1829–1837), known for his populist policies and for founding the Democratic Party.

Blacks

A term historically used to refer to individuals of Sub-Saharan African descent, now more commonly referred to as African Americans or Black people in the context of the United States.

Indians

Indigenous peoples of the Americas; often referred to in contexts related to the original inhabitants of the land prior to European colonization.

Independent Treasury

A system used by the United States in the 19th century whereby the government managed its own funds independently of the national banking and financial systems.