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How Do You "Localize" Video News Release? Choose Type of New

question 25

Essay

How do you "localize" video news release? Choose type of new product that you are launching and cite specific examples of tailoring VNR to local network affiliate station.Include ideas for both the video itself and for supporting materials.


Definitions:

Anal Character

A term from psychoanalytic theory referring to a personality type resulting from a fixation at the anal stage of development, characterized by orderliness, stubbornness, and a focus on control.

Oral Character

A personality type in psychoanalytic theory associated with issues in the oral stage of development, such as dependency.

Phallic Stage

In psychoanalytic theory, the stage of psychosexual development from about 4 to 7 years of age in which the physical focus of the libido is the penis (for boys) and its absence (for girls).

Latency Period

A stage in psychosexual development, proposed by Freud, occurring from about age six to puberty, characterized by a decrease in sexual interest and activity.

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