A Company Producing Apps for a Social Networking Site Is

question 44

Essay

A company producing apps for a social networking site is deciding which path to pursue. The first is to create an app that has universal appeal but faces a crowded market. This app, A, would have sales of 100,000 copies at $1 each under ideal conditions, but under tough conditions would have sales of only 60,000 copies at $.80 each. The other app, B, would have sales of 500,000 units at $.50 each under ideal conditions but sales would be reduced to 10,000 units at $.50 each under tough conditions. If ideal and rough conditions occur with the same frequency, which app should the company produce?
Note- both apps cost the same to develop.

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Definitions:

Principle of Opposites

The concept that states opposing forces or tendencies are inherent in the human psyche and are necessary for balance and psychological development.

Conflicts

Internal or external struggles resulting from opposing needs, desires, or demands.

Polarities

Dualities or opposing forces that create tension and dynamics within various contexts, such as personality, politics, or physics.

Perceiving

The process of becoming aware of or understanding sensations and information through the senses.