Starbucks Coffee's Use of Geocoded Demographic and Consumer Data in Site

question 51

True/False

Starbucks Coffee's use of geocoded demographic and consumer data in site selection decisions is an example of the use of a Geographic Information System, or GIS.

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Definitions:

Metabolic Syndrome

A cluster of conditions that occur together, increasing the risk of heart disease, stroke, and diabetes; these conditions include increased blood pressure, high blood sugar, excess body fat around the waist, and abnormal cholesterol levels.

Resonance Structures

Representations of a molecule showing different possible positions for double bonds and lone pairs, indicating the molecule's delocalized electrons.

Sigma Complex

An intermediate in certain chemical reactions characterized by a covalent bond (sigma bond) between the reactant and a metal atom from the catalyst.

Nitroacetophenone

An organic compound containing both a nitro group and an acetyl group attached to a benzene ring, used in the synthesis of dyes and pharmaceuticals.