The Integration of Video,audio,and Text Marketing Messages into a Single

question 51

Multiple Choice

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

• A)ubiquity
• B)personalization/customization
• C)richness
• D)interactivity
• E)social technology

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Definitions:

Net Present Value

A financial metric that evaluates the profitability of an investment or project by calculating the difference between the current value of all cash inflows and outflows over time.

Future Income

Prospective earnings or revenue that an individual or entity expects to receive.

Interest Rate

The fee imposed by a creditor on a debtor for the utilization of resources, stated as a proportion of the principal amount.

Net Present Value

A financial metric used to assess the value of an investment by calculating the present value of expected future cash flows minus the initial investment cost.