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How Does SERVQUAL Measure Service Quality

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How does SERVQUAL measure service quality?


Definitions:

Indifference Curve

Curve representing all combinations of market baskets that provide a consumer with the same level of satisfaction.

Price Increase

A rise in the cost of goods or services in the market.

Traditional Theory

This term encompasses theories that rely on established norms and practices, often contrasting with modern or contemporary theories.

Budget Line

All combinations of goods for which the total amount of money spent is equal to income.

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