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The best way to anticipate possible competitive responses is to identify all current or potential competitors and to put oneself in their own management's shoes by conducting an internal corporate analysis for each of these competitors.
Gramsci
Refers to Antonio Gramsci, an Italian Marxist theorist and politician known for his theory of cultural hegemony.
Ruling Class
A social class that holds political, economic, or social power and influence over others in a society.
Subordinate Working Class
A social class that is at the lower end of the socioeconomic hierarchy, often having less power, wealth, and occupational prestige.
Foucault
Michel Foucault was a French philosopher known for his critical studies of social institutions, including psychiatry, medicine, the human sciences, and the prison system.
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