____________ Uses the Metaphor of a Strong Commitment to Appeal

question 35

Multiple Choice

____________ uses the metaphor of a strong commitment to appeal to their customers.

• A)Prudential
• B)Allstate
• C)Accenture
• D)MasterCard
• E)Merrill Lynch

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Definitions:

Self-Defense

The act of defending oneself, one's property, or close associates from physical harm or danger using reasonable force.

Deontology

An ethical theory that suggests actions should be judged moral or immoral based on rules, regardless of the outcomes those actions produce.

Framework For Ethics

A set of principles designed to guide the decision-making process by establishing standards of right and wrong.

Ethical Issue

A dilemma or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).