Discuss the Impact That Technology Like TiVo Has on Marketing

question 37

Essay

Discuss the impact that technology like TiVo has on marketing communications efforts.

---

Definitions:

Not-Invented-Here Bias

The tendency to ignore or harbor negative attitudes toward ideas from outside one’s own organization or project team.

Implement

To put into action or execute a plan, process, or instruction.

Expected Value

A statistical concept that calculates the anticipated value of an investment, decision, or outcome over time, considering all possible scenarios.

Duplication

The act of copying or reproducing something. In an organizational context, it could refer to redundant processes or systems that may lead to inefficiency.