All EXCEPT Which of the Following Are Reasons That Service

question 20

Multiple Choice

All EXCEPT which of the following are reasons that service guarantees are powerful tools for both promoting and achieving service quality?

• A)Guarantees reduce consumer complaining, increasing customer satisfaction and information from customers.
• B)Guarantees force firms to focus on what their customers want and expect in each element of the service.
• C)Guarantees set clear standards, telling customers and employees alike what the company stands for.
• D)Guarantees building "market muscle" by reducing the risk of the purchase decision and developing long-term loyalty.
• E)Guarantees force service organizations understand why they fail and encourage them to identify and overcome potential fail points.

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Definitions:

Broad Segment

A market segmentation strategy that targets a wide and diverse group of potential customers rather than focusing on specific niches.

Market

A place or platform where buyers and sellers come together to exchange goods, services, or information, often setting prices and terms in the process.

Critical

Pertaining to a crucial or decisive point that requires immediate attention or presents a significant challenge.

Competition

The rivalry between businesses to sell their goods or services to customers, often leading to better quality and prices.