Marketing Strategies Can Be Used to Shape Demand in All

question 20

Multiple Choice

Marketing strategies can be used to shape demand in all ways EXCEPT ____________.

• A)modify mode of delivery
• B)use price and other cost to manage demand
• C)change product elements
• D)modify time and place of delivery
• E)use promotion and education

---

Definitions:

Interdependent View

A perspective emphasizing the importance of relationships and interactions between individuals in a group or society.

Cultural Concept

An idea or understanding that is specific to a particular society or culture, shaping beliefs, behaviors, and practices.

Evolutionary Approach

A theoretical framework that seeks to explain behavior through the lens of adaptation, survival, and natural selection.

Big Five

A theory in psychology describing five major dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.