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What are the three levels of employee involvement?
Patent
A legal document granted by the government giving an inventor exclusive rights to manufacture, use, or sell an invention for a certain number of years.
Primary Demand
The total demand for an entire product category rather than for a specific brand.
Selective Demand
Selective demand is the demand for a specific brand or product within a category, rather than the category as a whole, often influenced by marketing and brand differentiation.
Multibranding
A strategy involving the marketing of multiple brands by a single company in the same market, enabling the diversification of offerings to appeal to different consumer segments.
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