Zara Strategically Uses Information Technologies to Do All of the Following

question 16

Multiple Choice

Zara strategically uses information technologies to do all of the following EXCEPT:

• A) Bring new products quickly to market, meeting customer demands
• B) Support a continuous flow of information from stores to manufacturers to distributors
• C) Maintain a rich, centralized repository of customer data
• D) Build silos of responsibilities with limited interaction between store managers, designers and market specialists
• E) Keep its inventory levels very low (relative to other retailers)