Factors That Work to Increase the Profit Growth from Loyal

question 43

Multiple Choice

Factors that work to increase the profit growth from loyal customers include _____________.

• A)Profit from increased purchases
• B)Profit from reduced customer service costs
• C)Profit from referrals to others
• D)Acquisition costs can be amortized over a longer period
• E)All of the above

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Definitions:

Viral Ads

Advertising campaigns that spread quickly online through social networks, email, and websites, often because they are entertaining or informative.

Pull Strategy

The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.