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Vanguard Group is very careful about acquiring the right type of customers.
Decision Maker
An individual or group responsible for making choices or judgments based on available information, aiming to achieve the best possible outcome.
Bounded Rationality
A theory that suggests that there are limits to how rational a decision maker can actually be.
Heuristics
Shortcuts in decision making that save mental activity.
Decision Making
The cognitive process of selecting a course of action from multiple alternatives, typically aimed at achieving a specific goal or solving a problem.
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